Privacy Policy — Introduction

Collection and use of information

We collect, process, and retain information about you when you visit our website www.athiva.com or stay in one of our hotels or avail any other services provided by Us. You provide us with information, such as your name, email address, company information, street address, telephone number, other contact and demographic information when you make a reservation, purchase a gift card, subscribe to the Our newsletter or obtain web exclusive rates on www.athiva.com.

Moreover, you may choose to provide your personal information in connection with sending an e-mail or message, logging complaints, promotional offers and when you use our service.

Personal Information may include, but is not limited to:

• Your name and physical address, email addresses, and telephone numbers.
• Behavioural or demographic attributes, when tied to personal identifiers
• Credit card or debit card number.
• Social media account ID or user ID, profile photo and other data you make available publicly or to us from your social media accounts, publicly available platforms or other sources.
• Other similar information.

If you submit any personal Information relating to other people to us or to our service providers in connection with the Services (e.g., if you make a reservation for another individual), you represent and warrant that you have the authority to do so and to permit us to use the information in accordance with this privacy policy.

How we use your information

Any of the information we collect from you may be used in one of the following ways:

• To develop, customise and improve our services: We shall process your personal information, preferences, user characteristics and usage patterns, and feedback to develop, customise and improve our services. If you refuse consent for processing your personal information for the mentioned purposes in this subsection, you will not be significantly hindered in your use of the service. Refusing or withdrawing consent thus has no significant negative effects on your use of the service.
• Marketing purposes (including programs), to inform you about other information, events, promotions, products or services we think will be of interest to you.
• To process personal information necessary for the performance of a contract and providing the services: We may use this information for the provision of the website and the provision of the service according to our Terms of Service. Further, to process and/or respond to your requests, submissions, queries, complaints and any transactions and to provide you with information or services requested.
  If you object to processing of your personal information for the mentioned purposes in this subsection, we may block or limit your access to the service and we reserve the right to end the agreement in accordance with the Agreement and/or the Terms of Use and/or statutory requirements.
• To process your personal information necessary for compliance with a legal obligation: In order to prevent or investigate actual or suspected fraud, hacking, infringement, or other misconduct involving our services or website. Additionally, if we are required by law to disclose your information to any government authority, you consent to the provision of such information.
• To send periodic emails: The email address you provide will be used to send you information and updates pertaining to the services provided by Us.
• Select content, improve quality and facilitate use of the other interface channels : We may use your Personal Information to help create and personalise content on our Channels (including but not limited to our website, social media pages, promotional programs or campaigns, etc.) , facilitate your use of the Channels (for example, to facilitate navigation and the login process), avoid duplicate data entry, enhance security, improve quality, track campaign and survey responsiveness and evaluate page response rates.
• Obtain third party services: We also share Personal Information and Other Information with third parties who provide services to Us for website management, information technology and related infrastructure provision, marketing and campaign management, customer service, e-mail delivery, auditing, and other similar services. When We share Personal Information with third party service providers, we contractually take an undertaking that they use your Personal Information and Other Information only for the purpose of providing services to us and subject to terms consistent with this Policy as well as mutual Non-Disclosure Agreements.

Fairness and purpose

We will collect adequate, relevant and necessary Personal Information, and will process such information fairly and lawfully for the purpose it is collected. The purpose of collection will be specified not later than at the time of data collection, or on each occasion of change of purpose.

Accuracy of information

The information held by Us on www.athiva.com or in our other systems collected by other means at the time of registration shall be checked and, from time to time, we may change the information requested upon registration or with respect to certain features or services.

Commitment to data security

We strive to keep your personal information secure and take reasonable effort to ensure that appropriate security and technical controls are implemented to ensure data security. Only selected and authorized employees, business partners, vendors and other third party providers may have access to this information. We ensure that our third party service providers employ industry standard security measures to ensure the security of information through legally binding terms and conditions. However, users of www.athiva.com are responsible for maintaining the security of any password, user ID, or other form of authentication involved in obtaining access to password protected or secure areas of www.athiva.com. Access to and use of password protected and/or secure areas of www.athiva.com is restricted to authorised users only. Unauthorised access to such areas is prohibited and may lead to criminal prosecution.

Use of cookies

We, and our partners, use various technologies to collect and store information when you visit www.athiva.com, and this may include using cookies or similar technologies to identify your browser or device. Cookies are pieces of information stored directly on the computer or mobile device that you are using. Cookies allow us to collect information such as browser type, e-mail address when you are logged-in to your e-mail from the browser you are using, time spent on the online services, pages visited, referring URL, language preferences, and other aggregated traffic data. We, and our service providers, use the information for sending e- mailers to our website visitors whose online behaviours indicate that they may be interested in travelling, to facilitate navigation, to display information more effectively, to collect statistical information, to personalise your experience while using the Online Services and to recognise your computer in order to assist your use of the Online Services, such as for the online reservation process. Cookies further allow us to select which of our advertisements or offers are most likely to appeal to you and display them while you are using the Online Services or to send you advertisements and marketing emails. We may also use cookies or other technologies to track responses to our online advertisements and marketing emails. You can configure your browser to refuse cookies, or to warn you before a cookie is placed. If you disable cookies, some parts of our websites may not function properly or at all.

Retention and disposal

Your personal data will be retained in a form which enables Us to identify the individual for no longer than is necessary for the purposes for which the data was collected and used. Your personal data may be retained in certain files and systems for a period of time as required by applicable law and following Our data retention policies in order to comply with such financial or legal requirements, to properly resolve disputes or to troubleshoot problems. If you wish to review or delete your information, contact us at gm.khandala@athiva.com. We will respond to your request to access or delete your information within 30 days.

In addition, some types of information may be stored for an infinite duration due to technical constraints, and will be blocked from further processing for purposes which are not mandatory by law or when consent is withdrawn. The information that you provide may be stored or transferred in our systems or on the systems provided by our third parties

Withdrawing consent and restriction of processing

You may request to withdraw consent to personal data processing or you may review, update, correct or delete your personal information collected through the website or service by e-mailing us at gm.khandala@athiva.com. For users below the age of 16, consent should be provided by the holder of parental responsibility of the child.

Privacy contact information

You may, at any time, contact our Data Protection Officer directly with all questions and suggestions concerning data protection by e-mailing us at gm.khandala@athiva.com.